Stronger Relationships Through Better Food
We’re Dreamers Who Do
At Good Eggs, we’re helping families in the Bay Area and beyond eat well all week long. We’re revolutionizing how food is sourced, bought, and enjoyed so our customers can spend more time around the table, and less in the kitchen.
Our team is committed to making real, positive change. Because the better we work, the better the world we live in. Here, you’ll build relationships with local farmers and foodmakers, our community of customers, and our passionate team. And while you’re at it, you’ll help us reinvent our food system, for good.
Our Cultural Values
We’re Dreamers Who Do
We’re dreamers who believe we can create a better food system and we’re hell-bent on doing just that. Is it easy? Nope. And it never will be. Ups and downs are inevitable. Errors happen. But with determination and ingenuity, we bounce back -- smarter, stronger and better than ever.
We’re Laser Focused
We aren’t busy for busy’s sake. We curate our efforts like we curate our offerings. It’s a conscious (and sometimes tough) choice to focus our ambitions, so we can move faster and disrupt the status quo. We own the clear roles we each play, and trust others to do the same.
We Make Radically Rational Bets
We’re independent thinkers. We listen, but never blindly follow the so-called experts. Facts, data and human insight drive us -- and sometimes? That means bucking the trend and making bold bets. We’re strong in our convictions, holding our course in the face of industry headwinds.
We Take the Lid Off
We’re more sauté pan than pressure cooker. We cultivate an atmosphere of openness and support where people feel free to be their true selves, take risks and let creativity bubble up. When we add time and space for innovation, we find ourselves having fun, living well and doing the best work of our lives.
We’re No Bullshit
Sure, we’re ambitious. But we don’t have time for egos, drama or politics. We’re lifelong learners who admit when things aren’t perfect and work together to make it better. We don’t complain, we solve. And we do it by being transparent, candid, authentic and humble.
We’re In This Together
Piece by piece, goal by goal, year by year, we remember that Good Eggs serves all — our team, our producers, our customers, our community, our planet. We’re building it to last and we’re doing it together, each and every day. It’s how we reinvent our food system, for good.
Good Eggs was founded in the summer of 2011 in San Francisco by Rob Spiro and Alon Salant as an alternative to the old, big-box grocery model that no longer works for the way people live, eat and feed their families. It’s our vision to make eating absurdly fresh food at home the new default, rather than the exception, by reinventing your food system, for good. Today led by CEO Bentley Hall, we serve the majority of the Bay Area, and have added over 1,000 items across categories to our comprehensive-but-curated marketplace including meal kits, wine, beer, and spirits. As we've grown, we've remained steadfast in our founding mission: over 70% of our assortment is local, and every item carried must meet a strict list of sourcing standards.
Good Eggs is privately owned, and investors include Benchmark Capital, Index Ventures, Obvious Ventures, S2G Ventures, and others.